Speculative Design for Global Leaders + Innovators. Much of design is about optimizing what we know. Speculative design confronts an uncertain, ambiguous future and gives it shape so that we can invent new, market-based solutions for the world’s most difficult business, societal, economic and environmental challenges.

The Wonder Guild guides leaders and teams through our interdisciplinary approach to designing alternative possible futures, integrating interface, communication, architectural and urban, product and service, systems and industrial design, design theory, scenario planning and qualitative and quantitative research, and culminating in the creation of products, services and solutions that bring the preferred futures to life.

Wonder Guild artists, architects and scientists lead senior, high-potential leaders and innovators through intensive design sessions mapping relevant ecosystems to identify business and brand opportunities. 

Every Wonder Guild workshop or experience ends with at least a prototype of a future product/service/business. And, as importantly, leaders and innovators leave with new models and paradigms for leadership and new perspectives and relationships through which to accelerate your enterprise. 

Workshops –

  • The Future of __ Speculative Design Series – Wonder Guides lead key members of your enterprise’s leadership team in using speculative design and systems thinking methodologies to develop high-fidelity prototypes/models of possible futures and solutions to your real-world challenges. Wonder Architects and Creators guide you in prototyping or building the policies, businesses, products/services, and skill sets that you’ll need to create to lead there.
    • Solve problems/answer questions critical to your enterprise
    • Industry- and ecosystem -specific
    • Sessions hosted off-site in inspired locations/venues or on your campus
    • Average duration: 8-12 weeks
  • Systems Thinking Intensive – Wonder Guides study and map your relevant ecosystems to identify current business, social and environmental opportunities, inflection and intervention points, and prototype possible new solutions, products or programs.
    • Sessions hosted off-site in inspired locations/venues within your ecosystem
    • Average duration: 3-6 weeks
Speculative design broadens design’s exploration beyond optimizing interfaces to include the business, political, social, economic changes required to change and lead in possible futures. A Taxonomy of Futures. Source: Dunne & Raby.

Product + Service Design— Wonder Guides bring an incredible diversity of experiences, expertise, talent and cultural perspectives to speculative design for product and service development. We’ll partner with your teams to develop new products that disrupt current markets and for possible and preferred futures.

Whether software or houses or streamlined service delivery, The Wonder Guild designs and prototypes products and services fit for current and future markets.